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And so, I want to help you start a company. I do not want you to go out and spend money on four-color printing and do high-glossy ads or advertisements.

If you’re a whiz with numbers:

Or flyers or door hangers, or any of those things. I want you to cull it down into a black and white, half-page flyer. I do not want you to embroider any logos on company shirts. Nor do I want you to put any magnets on your car once you get a car. And I do not want you to wrap your car in advertisements.

15 Easy Businesses to Start

This is not a business for everyone. So yes, you can do it with no money, no car. There are lots of nice houses near bus routes. So, pick an area near a bus stop and deliver flyers door to door. If you meet people introduce yourself. The people you meet may not be ready to hire you, but they may know their neighbors and who cleans their houses.

You mentioned you were leaving another job. So, if you need money fast follow the step-by-step program outlined in the book I recommended.


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You will have money coming in right away. You may not like the steps — and this is where new business owners fail. They try tweaking things before they get the business off the ground. If this is the right business for you, come back and we want to get you on a program where now you can start saving money from the jobs that you have coming in. During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business.

We have partnerships with these companies to provide you with discounts, and savings. This is a great way to introduce your brand to leads doing research and get them into your marketing funnel. Start with paid ads at the top, then work on your organic listings.

But you can stick with them by using retargeting ads. As they consider a service, your ads stay in front of them on the web. A search for cleaning services in any major city reveals something with clarity. A major part of how content is ranked — which connects to what searchers want — has to do with reviews. The top two organic spots are reviews sites Yelp and Home Advisor. The point is that reviews play a major role in how people decide on services like home or commercial cleaning. They check reviews to find the best, most trusted services, and the review content affects search rankings.

The easiest way to start is to just ask. After a service call, ask the home or business owner if they will leave you a review. Another effective way to get reviews is to send out an email follow up. We use templates like this:. If they click yes, it links to the reviews site you want to get content on. If they click no, it opens a feedback form so they can detail the problem for you. Also, use the Top Rated Local widget on your website so you can get people to click through to reviews without going to search.

The Rating Score feature gives a score for all your reviews online. There are a number of effective ways for cleaning services to advertise on Facebook, particularly for residential leads. Start by creating a solid Facebook business page with all your contact info, descriptions, and images. Think of this like a secondary website. Many leads will look you up on Facebook and evaluate you the same way a website visitor would. Add organic posts with updates about your services as well as curated content about hygiene around the house, etc. Next, activate Facebook Messenger.

Many prospects will contact you through this messaging app. Create auto-responses for basic questions, then be ready to reply within an hour during the work week. Improve your reputation by setting up reviews and getting some positive comments from happy clients. Encourage them to mention you when someone uses Facebook recommendations.

Your best chance for direct lead generation is to use Facebook Lead Ads. You can target demographics like family make-up and household income, but also life changes like recent moves or expecting a new baby. Use your list of current clients and create a lookalike audience. You can dial in your targeting with considerable precision on Facebook to generate new house cleaning leads.

Business professionals use LinkedIn as an online networking tool. Think of it as a huge, digital business after hours. If you want to make connections with office managers that hire commercial janitorial services, this is a good place to start. One thing to keep in mind is that LinkedIn is very much a personal networking platform. You need a person at your business who has a personal LinkedIn account connecting with office managers and business owners in your area. You can make connections on LinkedIn organically, but like Facebook, your most precise targeting will come from using LinkedIn Ads.

Are you cheaper, faster, more reliable? Do you use non-toxic cleaning products or take steps to protect the environment? Others offer premier or concierge-level services for more affluent homeowners who want that level of service.

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Give leads a clear reason to choose you with a strong value proposition. Video is proving to be increasingly effective at getting the message across for business like cleaning services, particularly as more consumers search for services on the mobile phones. Video content is easy to take-in on a phone. And then maybe five years down the road, you get the money you need to pay your bills.

With house cleaning, you can get the money fast. And by that, I mean in a couple of days or a week. So you start a house cleaning company. You hang out a shingle, you tell your friends, you advertise on social media, you run a few flyers.

You have clients. You do a job, you get paid. You do another job, you get paid. The third reason why people start a house cleaning business is that they wake up one day and the possibility of being a house cleaner becomes real.


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I could be a house cleaner. I know how to wipe down cabinets. I know how to mop floors and run the vacuum cleaner. It seems like a possibility. You can do this. And you start small, and you go and you get one house a day. Then as your skills improve and you create systems, and you get better at what you do and you get more training. Then you add two houses. And then you add three houses. Then you add an employee.

And then the two of you run the houses, and you build this small business. It becomes a reality to you. And you know it becomes a reality when that passion ignites. The fourth reason why people start a house cleaning business is that they need flexible scheduling.

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How to start a cleaning business, janitorial service, or a carpet cleaning business

There are parents that have kids that go to school during the day. Or they need to be there when their kid gets off the school bus. So the parent must have flexibility. But these parents could go clean a house during the morning or during the time that their kids are in school.

And so it becomes a job that allows you to have the rest of your life in place.