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They understand that most people do not have the time or desire to wade through tutorial videos, webinars and training sessions. They understand that most people will not invest the time needed to gain proficiency in Facebook Ads. Effective digital marketing requires complex ad platforms to optimize campaigns and achieve KPIs, but the difficulty of these platforms also excludes potential advertisers.

To mitigate this, Facebook created the Boosted Post, a solution for non-experts who have trouble understanding the complex and nuanced Ads Manager platform used by digital marketers. However, few are aware of what the Boosted Post is designed to do.

go here A Boosted Post is actually one specific type of eleven different Facebook campaign objectives. A digital marketing expert is trained to know which campaign type to choose depending on strategy and KPI. With the Boosted Post, Facebook chooses for you, removing any decision paralysis. The goal of this campaign is to increase the likes, comments, and shares on a certain post. Thus, Facebook will deliver the ads to users that have demonstrated that they are more likely to like or comment on a post. However, the user who is prone to liking posts is not necessarily the user who will buy a product, visit a restaurant, or engage with a business in any meaningful way.

Those users are targeted in other campaign types only available through the Ads Manager, and thus only accessible by a trained digital marketer. Even worse, companies that use Boosted Posts often pay more for impressions, link clicks and reach the number of unique users that see the ad. To illustrate this, we tested six relevant campaign types to ascertain which works best for different goals.

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The Brand Awareness and Traffic campaign garnered the most link clicks, while the Reach campaign lived up to its name and delivered ads to the most unique Facebook users and delivered the most impressions. The Boosted Post campaign fell short in all three categories, which makes sense because it was not designed for those objectives.